Victim to Victor: Lessons From The Stage for Trial Lawyers
Presented by:
With Nationally Recognized Communications Specialist, Jury Trial Consultant, and Best Selling Author of
“Witness Preparation: How To Tell The Winning Story”
Jesse Wilson
and
Guest Instructor, Trial Lawyer & Teacher Jacqui Ford
Unleash the Power of Your Story to Transform Your Client’s Case and Maximize Your Damages
October 11th & 12th, 2024
9:30am-4:30pm
Opus Creative Industries at CSCCC
1 S. Nevada Avenue
Colorado Springs, CO 80903
Tell The Right Story
Have you ever struggled to tell your client’s story with the conviction and passion it deserves?
Have you ever considered the fact that you might be telling the wrong story?
The key to compelling storytelling in the courtroom starts with embracing your own story.
Victim to Victor: Lessons From The Stage for Trial Lawyers is a dynamic and immersive 2-day workshop designed to help you unlock your personal narrative and use it to amplify your client’s victor story.
WHY THIS WORKSHOP?
The core question we address is: How can you tell your client’s story if you haven’t embraced yours? By discovering and developing your own victor story, you’ll find the connection, empathy, and inspiration needed to tell your client’s story more powerfully and authentically. This process not only strengthens your narrative skills but also enhances your ability to present a more compelling damages story in court.
In this workshop, you will be challenged as both Director and Storyteller to find a more powerful way of communicating and presenting your client’s Victor Story.
What is The Victim to Victor Approach?
The Central Damages Theme of Your Client’s Story IS The Victor Story
When it comes to trial, most plaintiffs and defendants will painfully cast themselves in the wrong role they believe the jury needs to see them as. Why? Because they are “the victims.”
This is the wrong role and that’s 100% on you – the director, storyteller, producer, trial lawyer – to cast your client in the right role. That role is always as the victor.
Being “stuck in the wrong role” will often be the difference between winning and losing your case.
Your job is to remove the mask for who your client really is at their core. When you do this, in turn you remove your own mask for who your jurors need to see you as, and you set up a more powerful damage model. Don’t get caught in the Victim Trap yourself … it’s easier than you think.
Working With The Mask
The mask does not conceal. It reveals.
Non-verbal communication is a doorway into the most vital skill the trial lawyer can ever grow to master: more than strictly great storytelling, the lawyer must master the art of human connection, one of the most important and most often ignored trial skills there is. Here is the place to sharpen your storytelling skills and greatest storytelling instrument- YOU- through the use of The Character and Neutral Mask.
When it comes to removing the mask of your client to discover their deep emotional truth, it requires imagination, collaboration, trust, and courage to be able to look deeper into the light of who they are…but mainly it requires you to know what you’re even looking for in the first place. Your job is to help remove your client’s mask before depositions are even taken. And that begins with discovering how they need to be seen in the right story you are telling.
That means you have to look deeper. That means you have to look beneath the mask.
Here’s the place to remove that mask… for both you and your client.
This will be an experience you will never forget.
Together we will be exploring the powerful 4 Steps of The Stage to help you:
1. Better prepare your clients for trial
2. Arm your jurors for the vital emotional connection to empower them to act in your client’s favor
3. Deliver a more powerful and compelling direct examination
4. How to frame and present your case for trial
5. Maximize your damages for FULL justice
6. Discover and Embrace Your Story- unearth the pivotal moments that define your own Greater Story from Victim to Victor
“Your life is your greatest source to draw from to connect deeply to your client’s story. Use it. Use your life.”
-Jesse Wilson, Tell The Winning Story
Who Should Attend: Trial lawyers who want to enhance their storytelling skills and connect more deeply with their clients. Whether you’re a seasoned attorney or just starting out, this transformative workshop offers valuable insights and practical techniques to elevate your practice, maximize your damages… and change your life.
Ready to Transform Your Storytelling?
Join us for Victim to Victor: Lessons From The Stage for Trial Lawyers and take the first step towards owning your story and revolutionizing the way you tell your client’s victor story.
Registration is $850 plus fees (Stripe policy)
Note: Spaces are limited to ensure an intimate and impactful experience. Register early to secure your spot!
Discover.
Develop.
Connect.
Transform.
About Jesse Wilson
Jesse Wilson is a communication specialist, author, and nationally recognized jury trial consultant and trial strategist. A Juilliard theater graduate, he has created Tell the Winning Story to empower trial lawyers to deliver high-impact presentations, as well as rapidly transform their communication and collaboration skills to effectively prepare clients and witnesses to testify.
Jesse was inspired to create Tell the Winning Story after co-developing a theater-behind-bars program for inmates in prisons across Colorado that helped them tell their stories.
Specializing in authentic communication and strategic storytelling methods for the courtroom, Jesse’s hands-on training is featured in his seminars, law-firm retreats, intensives, small-group workshops, and webinars.
Jesse is the author of the best selling book, “Witness Preparation: How To Tell The Winning Story” published from Trial Guides.
Jesse lives in Colorado Springs with his wife, Branda, his son, Nick, and their dog, Rocky, the ultimate underdog.
About Jacqui Ford
Jacqui Ford is an award winning trial lawyer who has dedicated her practice to defending the criminally accused and advocating for the injured. She’s a native Oklahoman that had the privilege to study law in at the Trial Lawyers College in Dubios, Wyoming, University of Oklahoma in Norman Oklahoma; Brasenose University in Oxford, England; and Monash University in Melbourne, Australia.
Jacqui travels across the country to train with premier communication and story telling experts and trial lawyers. She found her calling to teach early in her career and has the honor of being on faculty at the Trial Lawyers College.
Jacqui is committed to empowering, educating, and inspiring trial lawyers to step into their role in changing the conversation. She works with lawyers in all stages of litigation from discovering their clients’ story, to developing the emotional connection required to inspire jurors to act in a powerful way. Her secret to success, it all begins with being grounded in who you are, who you want to be, and finding the purposeful chosen action to execute being the change.
