1-Day TTWS CLE Virtual Workshop
9:30am-4:30pm
Learn the methods to preparing your expert witness in their right role from Jesse Wilson’s upcoming book “Witness Preparation: How To Tell The Winning Story” (Trial Guides).
Make Your Audience Hungry. Make Your Audience Want More.
Instructors: Jesse Wilson & Michael Kaplan
As every trial lawyer knows, the best story wins. Stories are the ultimate tools of persuasion. They are the emotional glue that connects you, the expert witness, to the jury. But do you, the expert witness, know you have a story to tell?
You may be the most skilled, the most educated and the most respected expert in your discipline, but in the courtroom, this is not enough. To be persuasive you need to frame your direct testimony into a compelling narrative, so that jurors don’t just listen…they care…and they embrace your opinions.
Welcome To The Story Your Expert Didn’t Know They Needed To Tell
In this workshop, sharing the delicious wisdom of the “Pastrami Sandwich Story” featured in Jesse Wilson’s recently published book from Trial Guides, “Witness Preparation: How To Tell The Winning Story,” expert witness Michael Kaplan with communications specialist and jury trial consultant Jesse Wilson will help you increase the persuasive impact of your expert’s testimony through the power of Story.
“Most expert witnesses do not see themselves as storytellers. If you asked an expert witness what their role is in the trial process, most would give a monotone response: the lawyer is the storyteller, not me. That response could not be further than the truth.“ – from “Witness Preparation: How To Tell The Winning Story” (Trial Guides)
In this workshop you will...
About Jesse Wilson
Jesse Wilson is a communications specialist, author, and jury trial consultant. A Juilliard theater graduate, after thirty years of working in the world of theater, he has created Tell the Winning Story to empower trial lawyers to deliver high-impact presentations, as well as rapidly transform their communication and collaboration skills to effectively prepare clients and witnesses to testify. Jesse was inspired to create Tell the Winning Story after co-developing a theater-behind-bars program for inmates. The program helped inmates make powerful changes in their lives. Jesse’s hands-on training is featured in his seminars, law-firm retreats, intensives, small-group workshops, and webinars. Jesse is the author of “Witness Preparation: How To Tell The Winning Story” recently published from Trial Guides. Jesse lives in Colorado Springs with his wife, Branda, his son, Nick, and Rocky, the ultimate underdog.
About Michael Kaplan
Mr. Kaplan has more than 45 years of experience in the areas of forensic accounting, business valuation, and litigation consulting. He is a cofounder the Courtroom Boot Camp and Senior Advisor to Neumeister & Associates, LLP. Mr. Kaplan has rendered services in numerous litigation matters and has qualified to testify in court as an expert witness in approximately 250 matters. Mr. Kaplan is actively involved in the educational field. He has served on the faculty of the Marshall School of Business and Leventhal School of Accounting at the University of Southern California. He has also served on the faculty of the National Judicial College. He is regularly called upon to present workshops on courtroom skills to both trial attorneys and expert witnesses. Mr Kaplan is a frequent and award winning speaker at professional educational conferences. He has developed and presented continuing education programs in expert testimony, financial forensics, economic damages, forensic accounting, business valuation, and strategic and communications skills for experts and trial attorneys.