NACVA PRESENTS

1-Day Virtual

Learn the methods to preparing your expert witness in their right role from Jesse Wilson’s recently published book “Witness Preparation: How To Tell The Winning Story (Trial Guides).

Instructors: Jesse Wilson & Michael Kaplan

Welcome To The Story They Didn’t Know They Needed To Tell!

Has your expert witness…

Ever disappointed you?

Testimony run astray of what would be most effective?

Rattled off a bunch of facts that had zero flavor and did not register your your jurors?

Just served as a technique or bearer of facts and not as a powerful communicator?

Become flustered on the witness stand?

Put your jurors to sleep?

If answers to any of these questions are yes we suggest your expert your expert witness needs to learn how to communicate with jurors and be a better storyteller.

You hold the key to the solution.

Just accepting this kind of performance from your experts puts you in the position were you are a victim, but if you can guide your expert to embrace their training of persuasion, storytelling, and powerful communication, you’re going to have an expert who is going to deliver for you.

Bottom line, your expert doesn’t know they have a story to tell.

In this workshop, sharing the delicious wisdom of the “Pastrami Sandwich Story” featured in Jesse Wilson’s upcoming book from Trial Guides, “Witness Preparation: How To Tell The Winning Story,” expert witness Michael Kaplan with communications specialist and jury trial consultant Jesse Wilson will help you increase the persuasive impact of your expert’s testimony through the power of Story.

In this workshop you will…

• Direct your expert to the differences between accurate, factual, and professional testimony, and testimony that is delivered as a compelling story
• Define the expert’s story and distinguish it from your story communicated to the jurors
• Summarize the key components of the experts work that can be woven into the expert’s story
• Identify the emotional touch points to be integrated into your expert’s story
• Create a story with your expert that is accurate, on point, and professional, while at the same time captivating, compelling, and persuasive
• Prepare your expert to present your direct examination in a way that facilitates their testimony as a story rather than merely a series of facts and opinions
• Distinguish your expert from the opposing expert

“Most expert witnesses do not see themselves as storytellers. If you asked an expert witness what their role is in the trial process, most would give a monotone response: the lawyer is the storyteller, not me.

That response could not be further than the truth. “

-from “Witness Preparation: How To Tell The Winning Story” (Trial Guides)