8 Fundamentals Bundle
Our 8 Fundamentals of Breakthrough Communication are the introduction you need to deliver your KO Opening and Closing Arguments.
They help prepare you and your team to win by teaching the most persuasive approach to your case and helping you craft the best strategies to connect and persuade your jurors.
Runtime for all TTWS 8 Fundamentals: 4 hours, 24 mins
Tell The Winning Story: Fundamentals 1 & 2
Fundamental 1: PASSION
It’s an inside job. Passion is what gets people to listen and it’s the energy that changes the room and gets people to focus on the real star of the show – your client.
TTWS Fundamentals 1: 43:10 mins
Fundamental 2: FLIP THE SCRIPT/THE VALUE OF CONFLICT
“Embrace the suck.” When you utilize your weakness to your benefit, you’re doing more than just undermining the defense, you’re opening up to your jurors to listen and to care.
Tell The Winning Story: Fundamentals 3 & 4
Fundamental 3: COME TO THE CROSSROAD
In any great story, whether it’s in a movie or a courtroom, there is the intersection between choice and change. When you humanize your client and get the jury to roll-reverse with your client, then you empower them to make the ‘right’ decision for your client.
Fundamental 4: SURFACE VS BENEATH THE SURFACE STORY
There’s always two stories in powerful testimony, what you say and what you don’t say, and more often than not, what you don’t say will engage the jury deeper into your story – the ‘greater’ story of the case.
Tell The Winning Story: Fundamentals 5 & 6
Fundamental 5: WINNING VS THE WHINING STORY
Get your client and you out of the victim trap. Prepare and help reveal the strength of your client not as the victim but as the victor.
Fundamental 6: THE STATE BEFORE THE STORY
Even in the driest areas of testimony at every stage of the case you must always connect to the appropriate emotional state in order for the jury to become more engaged.
Tell The Winning Story: Fundamentals 7 & 8
Fundamental 7: SPEAK, SILENCE! THE POWER OF THE NON-VERBAL
Great communication is a physical experience, even when you’re sitting in your chair. Using non-verbal communication we will show you how to effectively use your storytelling instrument – your body; to tell the winning story.
Fundamental 8: FIND THE GREATER STORY
Find the greater story in your case, and in you. Ever feel you might not be achieving the results you desire in the courtroom because you might be getting in the way? We’ll show you how to transform the 8 fundamentals of breakthrough communication into habits outside of the courtroom so they become the keys to winning inside the courtroom.