Fundamental 3: COME TO THE CROSSROAD
In any great story, whether it’s in a movie or a courtroom, there is the intersection between choice and change. When you humanize your client and get the jury to roll-reverse with your client, then you empower them to make the ‘right’ decision for your client.
Fundamental 4: SURFACE VS BENEATH THE SURFACE STORY
There’s always two stories in powerful testimony, what you say and what you don’t say, and more often than not, what you don’t say will engage the jury deeper into your story – the ‘greater’ story of the case.