Connecting With Jurors

By October 15, 2018 December 1st, 2018 No Comments

This is displayed with permission of Trial® (July 2017).

No juror will recall every fact or piece fo evidence, so you need to connect jurors to your client’s case on a deeper level. This means crafting an story that live and breathes. Approach this as if there are two stories to communicate:

  1. the “surface” story; and
  2. the “beneath-the-surface” story.

BELOW: click/tap to see larger image.

Good Counsel